Drugs have never been more marketed than they are now. The most recent European Drug Report refers to this as an “uberisation” of the drug market, with it now being easier to order a gram of cocaine than a pizza. But with this ease of access and glossy marketing has come a dark outcome; a sharp uptake in drug use in children, as young as 10. The world has been hit by a wave of deaths of children who have taken Class A drugs such as ecstasy, and many have been found to have bought those drugs on Instagram and Snapchat. VICE’s Tir Dhondy investigates how easy it really is to pick up, and whether it’s possible to regulate this digital wild west.

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